Monday, December 30, 2019
The Social Problem Of Child Abuse Essay - 1409 Words
In society there are a variety of social issues that shape and make the world the way it is today. These social problems can either affect the economy, humans, and neighborhood communities ranging from local or national. One social problem that has increased among humans today is child abuse. Child abuse is the physical mistreatment of a child by a parent or caregiver who is held responsible for a child at their time of care. It can be physical, sexual, or psychological. These forms of abuse can happen in many places, including the home, schools, or camps. Physical abuse is an abuse where someone intentionally seeks out to cause harm to another person. Physical abuse ranges from hitting, punching, kicking and in more serious situations results to burns or fractures. Sexual abuse is an undesired sexual behavior forced upon one without their consent. Sexual abuse can result from a child being touched improperly by an adult or possibly another child. Psychological abuse exposes one t o a behavior that will affect them mentally or emotionally. Psychological abuse involves isolation, intimidation, and terrorizing one making them feel as if they are worthless. One argument that stems from child abuse is the effect it has on their behavior. A child s behavior can reflect on how a parent raises them and can also give one a clear picture as to what disciplinary actions the parent may or may have not taken. Children need support and security as they grow up. They benefit off ofShow MoreRelatedChild Abuse Is A Social Problem977 Words  | 4 PagesWhen a child is abused or neglected, it not only affects them when they are children, but also affects them when they become functioning adults in society. A sociological social psychology perspective that can be applied to explain why child abuse happens which is the social structure and personality perspective. This perspective can also find a way to solve child abuse in the home. Child abuse is a social problem that has been happening for plenty of decades in our society and with the social structureRead MoreThe Social Problem Of Child Abuse2093 Words  | 9 PagesThe social problem that I researched was child abuse. The term child abuse is defined as Any recent act or failure to act on the part of a parent or caretaker which results in death, serious physical or emotional harm, sexual abuse or exploitation; or An act or failure to act which presents an imminent risk of serious harm†(Child Welfare Information Gateway, 2013). Every state is responsible for providing its own definition of child abuse and neglect within the minimum standards set by CAPTA.Read MoreChild Abuse Is A Social Problem Essay2160 Words  | 9 Pages Child abuse is a social problem that continuously produces a wave of concern. The State of New Jersey Department of Children and Families explains that â€Å"Abuse is the physical, sexual or emotional harm or risk of harm to another child under the age of 18 ca used by a parent or other person who acts as a caregiver for the child†(2016). The harsh reality of child abuse and its consequences is recognized throughout this essay. The cost of child abuse can be understood through direct andRead MoreChild Abuse- Social Problems Essays870 Words  | 4 PagesSocial Problems Child Abuse Child abuse is the physical, sexual, emotional mistreatment, or neglect of children. In the United States, the Centers for Disease Control and Prevention, or also known as CDC defines child abuse as any act or series of acts by a parent or other caregiver that could result in harm to a child. Most child abuse occurs in a childs home, but it could also be found within organizations, schools, or communities that the child interacts with. There are four majorRead MoreAnalysis Of Barbara Nelson s Book Making An Issue Of Child Abuse Political Agenda Setting For Social Problems Essay1556 Words  | 7 PagesThe social problems that face our country continuously surround our government. Politicians, although they attempt to avoid these issues are constantly in the eye of the public. Social problems can be determined as, â€Å"†¦some condition, set of events, or group of persons constitutes a troublesome situation that needs to be changed or ameliorated †. In Barbara J. Nelson ’s book Making an Issue of Child Abuse Political Agenda Setting for Social Problems, the author broke down the history of child abuseRead MoreThe Problem Of Child Abuse1134 Words  | 5 Pagesfollowing paper is about Child Abuse. This paper will look into the description of the problem, the policies that has helped solved the problem, involvement in resolving the problem, and person recommendations on changing the approach of the problem. Description of the Problem/History Child abuse is a form of any sexual activity that a child doesn’t give consent to. Whether it may be sexually or physically if the child is not mentally ready it is still a form of abuse. Child abuse also can lead to differentRead MoreThe Sociological Imagination And The Social Issue Of Child Abuse1492 Words  | 6 Pageswas a concept argued by C. Wright Mills was and still is a valuable tool to help people look at, understand and interpret their everyday lives and social world around them (in which they live). The argued perspective will be discussed through the use of the Sociological Imagination with the Personal Problem of Depression and the Social Issue of Child Abuse with what can be done to solve both of these ‘Dilemmas of Youth’. 2. 1. Sociological Imagination The Sociological Imagination is a form of criticalRead More Sociology: Identifying Social Problems Essay1671 Words  | 7 PagesIdentifying Social Problems The definition of a social problem varies greatly depending on whether an objectivist approach or a constructionist approach is taken. This is because sociologists that adopt these unique perspectives will differ in how they view the nature of a social problem. The objectivist definition of a social problem is perhaps more common sense because it suggests that the essence of social problems lies in objective social conditions and that some conditions areRead MoreEssay about Understanding and Preventing Child Abuse and Neglect1340 Words  | 6 PagesDave Pelzer, A Child Called It      Child abuse, the physical and/or emotional abuse of a child by a parent, guardian, or other person, is a major problem in the United States. Child abuse, including sexual abuse, beating, and murder have increased and it is believed that many cases go unreported. Another for of child abuse is child neglect, which includes malnutrition, desertion, and inadequate care for a child.      Efforts have increased on the primary prevention of child abuse. This must beRead MoreChild Welfare Essay1260 Words  | 6 PagesEthics and Social Justice | HUM220 A02 Module 5, Assignment 1: Analyzing a Social Policy 6/2013 In the past, more importantly today, many social policies have been created by humans, and can therefore also be destroyed by them as well. Social policies were designed to resolve issues that are â€Å"considered important by a mass of voters, media, and political actors†(Argosy, 2013). Social policy are only the start of help for some, yet they aren’t always
Saturday, December 21, 2019
Critical Analysis Of The Literary Underground Of The Old...
Critical Analysis of the Literary Underground of the Old Regime Robert Darnton wrote, â€Å"The literary underground of the old regime†with many goals in mind. He wanted to elucidate the history of literature or printed books as they are known today. Politics may also have motivated the author because he reveals the countercultural elements of the French Revolution. It is also clear from the book that the Enlightenment was not as it seems. Darnton did a remarkable job of combing out the hidden facets of the Enlightenment era; contrary to popular opinion, it was a dark time of censorship, elite domination of literature and radical underground expressionism. Analysis Present day readers presume that the Enlightenment era was a period of equality and intellectual liberty. They also acknowledge a countercultural element in which society rejected orthodox religion for a more personal faith. However, few contemporary audiences know about the struggles of Enlightenment writers. In fact, the book has attempted to show the contradictory nature of this period in history. One eventually realizes that it was not a homogeneous affair as many historians have portrayed it. The economic and socio-political climate of the day constrained would-be intellectuals from taking their place. Writers of the late 1700s did not engage in countercultural expression merely because of anti-establishment sentiment. Unavailable opportunities pushed authors into this corner. Grub Street thrived becauseShow MoreRelatedThe Underground Music Scene Reflect The Socio Political Situation Of Contemporary Iran?1493 Words  | 6 Pages ‘To what extent does the underground music scene reflect the socio-political situation of contemporary Iran?’ A review of literature A reoccurring observation made in literature focused on music in contemporary Iran, is the challenge music has faced since the Islamic revolution of 1979 and the subsequent establishment of a theocratic state . Ghazizadeh (2011) argued that music is one of the most controversial issues in Islam and so after the victory of the Islamic revolution, which promisedRead MoreLiterature and Politics the Impact of Dostoevsky9582 Words  | 39 PagesPolitical Apocalypse. A Study of Dostoevskys Grand Inquisitor, by Ellis Sandoz. Baton Rouge: Louisiana State University Press, 1971, Pp. xviii. 263. $13.50.* ostoevskys great novels have spawned a vast library of critical 1/literature, a library which extends well beyond traditional literary criticism to cover the range of disciplines dealing with the human condition: philosophy, theology, psychology and sociology in particular. In this effusion of comment the real Dostoevsky is often buried under anRead MoreA Critical Review of â€Å"the Ambiguities of Football, Politics, Culture, and Social Transformation in Latin America†by Tamir Bar-on.14147 Words  | 57 PagesA Critical Review of â€Å"The Ambiguities of Football, Politics, Culture, and Social Transformation in Latin America†by Tamir Bar-On. Introduction: In Latin America, soccer is not a game; it is a way of life. It is mixed in with politics and nationalism. It defines social classes. How politically influential is soccer in Latin America? It is used by â€Å"various Latin American socio-economic elites in order to retard the acceleration of working class and popular discontent†(Bar-On 1997:1.8). Is itRead MoreCultural Analysis of North Korea Essay12722 Words  | 51 PagesCultural Analysis of North Korea Prepared by Group 4: Matthew Cordova Ruting Yuan Guoying Chen Chris Rosen Prepared for: Dr. Gerry Huybregts BUS 310 October 30, 2008 Table of Contents EXECUTIVE SUMMARY†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.4 INTRODUCTION†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...6 NORTH KOREA HISTORY†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...7 GEOGRAPHICAL SETTING†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦11 Figure 1 Geographic Map†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..11 ECONOMIC BACKGROUND†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..14 FigureRead MoreCritics of Novel 1984 by George Orwell14914 Words  | 60 Pagescaught, they believe that the love and loyalty they feel for each other can never be taken from them, even under the worst circumstances. Eventually, Winston and Julia confess to OBrien, whom they believe to be a member of the Brotherhood (an underground organization aimed at bringing down the Party), their hatred of the Party. OBrien welcomes them into the Brotherhood with an array of questions and arranges for Winston to be given a copy of the book, the undergrounds treasonous volume writtenRead MoreSantrock Edpsych Ch0218723 Words  | 75 PagesConfederation. I also wanted school based in the Froebel philosophy. Friedrich to incorporate play-based activities that would help Froebel, best known as the founder of kindergarten, them develop a deeper understanding of these believed that play is critical for healthy child develop- early Canadians. ment. Below, Debra explains how she incorporates the â€Å"As part of the unit, students were required to use Froebel methodology into her classroom instruction. their research findings to create a detailedRead MoreLenin13422 Words  | 54 Pagesbrain haemorrhage on 12 January 1886, when Vladimir was 16 years old.[11] Vladimir s behaviour became erratic and confrontational, and shortly thereafter he renounced his belief in God.[12] At the time, Vladimir s elder brother Aleksandr Sacha Ulyanov was studying biology at St. Petersburg University, in 1885 having been awarded a gold medal for his dissertation, after which he was elected onto the university s Scientific-Literary Society. Involved in political agitation against the absolute monarchyRead MoreOrganisational Theory230255 Words  | 922 PagesUniversity, UK This new textbook usefully situates organization theory within the scholarly debates on modernism and postmodernism, and provides an advanced introduction to the heterogeneous study of organizations, including chapters on phenomenology, critical theory and psychoanalysis. Like all good textbooks, the book is accessible, well res earched and readers are encouraged to view chapters as a starting point for getting to grips with the field of organization theory. Dr Martin Brigham, Lancaster UniversityRead MoreGeorge Orwell23689 Words  | 95 Pagesindividuals, all different? And the diversity of it, the chaos! The clatter of clogs in the Lancashire mill towns, the to-and-fro of the lorries on the Great North Road, the queues outside the Labour Exchanges, the rattle of pin-tables in the Soho pubs, the old maids hiking to Holy Communion through the mists of the autumn morning – all these are not only fragments, but characteristic fragments, of the English scene. How can one make a pattern out of this muddle? But talk to foreigners, read foreign booksRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words  | 656 PagesE SSAYS ON TWENTIETH-C ENTURY H ISTORY In the series Critical Perspectives on the Past, edited by Susan Porter Benson, Stephen Brier, and Roy Rosenzweig Also in this series: Paula Hamilton and Linda Shopes, eds., Oral History and Public Memories Tiffany Ruby Patterson, Zora Neale Hurston and a History of Southern Life Lisa M. Fine, The Story of Reo Joe: Work, Kin, and Community in Autotown, U.S.A. Van Gosse and Richard Moser, eds., The World the Sixties Made: Politics and Culture
Friday, December 13, 2019
Working and Going to School Free Essays
Working, parenting, and going to school are tough Is it possible to accomplish my goals and still meet everyday responsibilities? Working a full-time job, being a single parent, and going to college are emotionally draining. It’s stressful, frustrating, and hard to be positive at times when there are so many demands on time. Goals can be accomplished and still meet everyday responsibilities. We will write a custom essay sample on Working and Going to School or any similar topic only for you Order Now Working, parenting, and going to school are tough. Working a full time job is demanding. Getting up early and working late is physically draining. Day to day responsibilities need to be met which adds stress. My job is physically demanding on a daily basis. I work in the service field where I work outside everyday in any kind of weather. Heavy lifting, climbing, completing the job at hand, all the while praying I go home safe and in one piece at the end of the day. â€Å"I was waiting tables, going nowhere,†said Lynch, 32, and a single mother of one. â€Å"I was in a rut for a long, long time. †(Brindley, 2006) Those statements made me think about what I’m doing to change my life for the better. A one income household requires that I drag my behind out of bed on a daily basis and do my job to the best of my ability in order to pay the bills. I’m a single parent of a 15 year old daughter whom I love very much. Being a single parent isn’t easy. The sole responsibility of a raising a child to be responsible and disciplined is entirely up to the single parent. I talk with my daughter on a regular basis about my assignments and what my grades are in my courses. She cheers for me when I get excellent scores on tests. I need all the motivation I can possibly get. Recently, my daughter sprained her foot at school and has been on crutches for the past two weeks. I’ve made changes to my daily schedule to accommodate her needs. She is in a walking cast now but still stubborn and demanding. She is a typical teenager that plans activities with her friends and needs Mom to get her where she needs to go. School and grades are a constant struggle with her. I can’t get through to her know it all head that doing her homework and studying for tests are a must to get decent grades. I see that if I am going to be a positive role model, going back to school and succeeding in my courses. (Seastrand, 2007) When her grades are down she has no privileges. That’s when Mom gets a break! She’s not much fun to be around during these times either. Attending online college courses is mentally and physically demanding. Staying organized isn’t an easy task. Organization is the key to your success. If you have no idea what assignments are due, what appointments at work or school are up ahead you will get more stressed which will make your GPA plummet. Keep your home organized with your textbooks in one spot, your bills and mail in another spot, etc. Patience and priorities are a necessity. Take the time to stay organized and don’t procrastinate. (Comments on: How to Manage School While Working, 2005) I’m constantly kicking my daughter off of the computer in order to get assignments done. Deadlines for assignments don’t change but need to be broken down into tasks on a daily basis to meet the deadlines. Attending college courses is stressful. The decision to start taking college courses and working towards my B. A. in Accounting was easy. â€Å"How was I going to pay for my education? †I applied for grants and loans for this year. I had to wait several months before I did get my approval after starting my courses. I can breathe a little easier now but I still have several more years in order to finish my degree. I am in the midst of checking into scholarships which will greatly help the financial needs of school. Re-organizing my schedule in order to complete assignments and study is an on-going struggle. â€Å"Will I be successful in my college courses and get good grades? †I’m constantly working on this and praying for the best. Being a single college mother is a hard win/win situation and the long term effects are most important. (Seastrand, 2007) Being a good example to my daughter and getting good grades on work is my motivation to keep going. Organization, communication, patience, and priorities are necessities and the keys to success. (Comments on: How to Manage School While Working, 2005). Here is one statement that really struck me and I hope it helps other students also. Most importantly, always believe YOU CAN DO IT! Becoming more educated will change your life. In the famous words of someone whose name I have forgotten: â€Å"It is never too late to be who you were meant to become. †Good luck, I’m pulling for you! (Comments on: How to Manage School While Working, 2005) Another insight was not listening to people who say what your doing will be â€Å"too hard. †Keep pushing through and before you know it your degree requirements will be satisfied and your child will be clapping for you on graduation day. Go easy on yourself and keep things as simple as possible. Rely on friends and family if need be. (Seastrand, 2007). Working a full time job, being a single parent, and going to college are all very stressful but goals can be accomplished with organization and patience. References Brindley, M. (2006, November). Going back to college made easier for single parents hoping to improve their lives. Comments on: How to Manage School While Working (2005, 22 November). Seastrand, A. , (2007, April). What’s a Mom to Do? College Mom Magazine How to cite Working and Going to School, Papers
Thursday, December 5, 2019
Business Operations Strategies
Question: Discuss about the Business Operations Strategies. Answer: Introduction Every business has a responsibility of ensuring that its customers are fully satisfied with its products or services. This is the real driver for customer loyalty in the business. If customers are fully satisfied, they remain customers to the business. If not fully satisfied, they are lost to competitors who offer better services in a very short period (Leinbach-Reyhle, 2016). Satisfaction will raise the number of customers through the word-of-mouth by the satisfied customers (Thompson, 2015).Coles being facing stiff competition from Woolworth- the largest supermarket chain, is determined to introduce new products and services that would make it more competitive. The sentiments of consumers are constantly changing, and the options available to consumers are many (Carter, 2016). From the information available in the internet, Coles noted how the number of customers to Woolworth rose after the introduction of the policy selling business. It is not however defined the extent to which Wo olworth will go into providing such services. Coles is, therefore, getting into a better position after the introduction of the financial service business. It is becoming unique from its competitors by introducing products with high demand (Ranade, 2012). This research will establish the reason for retaining customers in business. I.e. the things that make them stay loyal. Literature Review Coles is the second largest Australian supermarket chain which is owned by Wesfarmers. It is more than a decade since the selling of financial services by UKs grocery store and elsewhere begun. Although the local banking market proofed tough to break into, Macquarie the investment bank estimated that established banks would lose revenue amounting to billions of dollars to such a service. It was in the year 2010 when the push of Coles to financial service begun. The first service to be offered was the car insurance policies which had more than 350,000 customers in 2014. In May the same year expanded its services and started offering life insurance policies. Rob Scott, the finance director of Coles, accredited of the fast growth of technology. He noted that more focus on how their physical store could be used, would be the current issue if the financial services operation were started up 15 years ago (Jones, 2014). He also noted that their customers were proposing to base their transac tions through a digital process where they could use their phones and tablets. It was on July 15th 2014 when Coles made an announcement of its plans to expand its operations into an industry of financial services. In other words, its aim was to become a bank of its customers. Since 2010, Coles had already issued 400,000 credit cards. In 2014, it entered into a joint venture with the General Electric's (GE) Capital. The goal of the venture was to ensure that financial services of a wide range were accessible to the consumers by 2015. I.e. loans. There would be additional rewards that were to be offered by Coles to its banking customers. These included discounted groceries. The venture was on a 50-50 basis and was subjected to regulatory approval (Jones, 2014). The initial offers were, loans, mobile wallets and credit cards that were Coles-branded. The banking operation had been practiced by Tesco and Sainsbury since 1997. It is therefore from the playbook of UK supermarkets where this initiative originated. This idea was borrowed by both Coles and Woolworth supermarkets. Their leaders were noted to have spent some time in the UK where they found this initiative. John Durkan who was Coles new boss had spent 17 years in the Safeway of UK outfit, while Tjeerd Jegen who was the chief of Woolies had spent time with Tesco (Wenlei, 2014). Matt Levey, the choice director of campaigns, told news.com.au that the expansion into finance by Coles was a good thing for consumers and that it would yield many benefits. This is by shaking up the four large players in the banking markets. The main reason possibly why Coles invested in financial services is because of competing with Woolworth its biggest rival. The launching of the pet and life policies by Woolworth in 2011, and later expanding to home and travel policies enabled it to add more t han 125,000 customers by the end of 2014. The main aim is to make the products good enough to be attractive to customers. Since rewards program is attached to supermarket products, households would be more easily be influenced to choose the products. Jon Church who was the spokesman of Coles said that the core business of Coles was retail and predominantly a food retailer. It is around that the buildup of the other elements has occurred as a result of bringing value and choice to the customers (Wenlei, 2014). Jon noted that the growth of Coles business is determined by the customers; that they dont sell if the customers fail to buy. Coles financial services combine shopping with the Coles credit cards and loyalty programs (flybuys) (Simes and OMahony, 2015). The key insights of this combination include; Coles mobile strategy important part is the provision of integrated services by combining shopping experience with Coles credit cards and loyalty programs (flybuys) (Leinbach-Reyhle, 2016). The use of loyalty programs and cus tomer engagement has increased as a result of this combination (Levine, 2015). The fun of shopping experience is raised by the fact that customers earn points while they shop using their credit cards (creditcardfinder.com, 2012). The latest flybuys offers can be checked by the customers by using mobile apps which raise their engagement per the loyalty system. Coles revenues according to Mr. Scott, was predicted to be heavily impacted during the first year after venturing with the GE Capital Australia. But the main aim of introducing these products was to promote spending and customers loyalty (PR Loyalty Solutions, 2012). The spending on Coles increases when the customers obtain products of financial services with Coles. The prediction of Rob Scott was that before long, Coles would be offering its financial services to a million customers. However, the proportion of revenue contributed by the financial business of the grocery chain is small. This is despite the growth experienced over the years in this sector. The target for Coles financial service business has not yet been disclosed, but it was noted that increment on the number of their customers was their priority. Objectives and Research Questions General Objectives To determine the relationship that exists between credit card and customer loyalty of Coles supermarket and its impact on Australian revenue. Specific Objectives To determine how the loyalty of Coles customers was impacted by its introduction of the credit cards. To find out why financial services offered by supermarkets are more attractive to households than those in the banking market. To recognize the advantages the customers have when they use credit cards instead of direct cash payments. To establish the reason why Coles decided to invest in financial services. To determine the proportion of revenue contributed by the financial business of the grocery chains. Research Questions How did the introduction of credit cards impact the loyalty of Coles supermarket customers? What are the possible reasons that would make households more attracted to financial services offered by supermarkets rather than those offered by other large players in the banking market? What will be the advantages of using the credit cards over the regular payment system? Is profitability the reason why Coles supermarket decided to invest in financial services? Does the financial business have a significant contribution to revenue of the grocery chains? Research Methodologies and Techniques The collection of data for this research will be easier and cheap since no much traveling will be required. It will only require an interview with the Coles supermarket management team to provide the required information. A thousand customers will be taken as a sample and observation be done on their purchasing method. Of the 1000 customers observed randomly, the number of those using credit cards will be recorded. Since this financial business has only been in operation for a short period, monthly data will be used for the analysis. There will be the testing of hypothesis to test whether the introduction of the credit card has raised the customers loyalty. Both the null and alternative hypothesis will be tested. HO: The introduction of credit cards did not raise customers loyalty HA: The introduction of credit cards raise the customers loyalty The decision criterion will be such that, if the null hypothesis is rejected, so we shall fail to reject the alternative hypothesis, it shall be concluded that the introduction of the credit cards raised the customers loyalty. Description of the Research Process The first step to carrying out this research will be to write a project proposal. The proposal will consist the title of the project. The research questions that will consist of the opportunities identified will be drawn to guide the whole research process. Literature review on the identified topic will be obtained from the secondary sources. From the general objective of the study, there will be drawn some other specific objectives which will be in line with the research questions. The methodology and techniques provided in the research proposal will be applicable for the actual project. Data will be collected, analyzed, and various conclusions will be drawn. Recommendations will be provided. Description of Data Collection and Analysis Methods The data to be collected in this research will be both quantitative and qualitative. Primary data will be gathered in the supermarket itself through the method of observation. The data will be a qualitative data to help in the determination of the satisfaction level of the customers. A high number of credit card users will be an indicator that customers loyalty is high at Coles. A simple interview question can be asked to those customers who dont use credit cards - do you have a credit card? This will help in the comparison of the number of credit cards issued and those that remain in use. I.e., some are never used after they are issued. Secondary data will be obtained from Coles management. Data to be collected will include; the change in the number of customers who use credit cards every month and the increase in the number of customers to the supermarket every month, whether a credit or non-credit user. The data on revenue contribution will be obtained from the revenue authority website. A regression analysis will be carried out to proof whether the increased customers loyalty will contribute to the lower proportion of the revenue contribution of the grocery chains. It will also be used to confirm whether the introduction of the credit cards has raised the number of customers. Description of Expected Research Outcomes This research will establish that in deed the credit cards will raise the loyalty of Coles supermarket. The proof of increased number of the users of the credit cards will confirm the words said by Mr. Scott that before long, Coles supermarket will be having a million customers enjoying their offerings. In the consideration of the revenues contribution by financial businesses that were established earlier in the UK, and whose development has been recorded over the years, Coles supermarket contribution of the grocery chains is expected to be small. For instance, the contribution of Tesco to roughly 2% of the overall UK revenue (Jones, 2014). The banking income of Sainsbury's accounted for almost 1% of its overall revenue. The research will, therefore, confirm that Coles goal is not actually to raise more revenue, but to bring value to its customers- value brings loyalty to business (Ranade, 2012). Achievement of a significant customers loyalty positions a business at a competitive advantage level. This research will, therefore, pose a challenge to the other lower level supermarket chains to come up with unique products that will attract more customers to their business. The competition for customers loyalty will result in increased social welfare as quality products and services will be provided to the customers. References Carter, B. (2016). Customer Loyalty Statistics: 2016 Edition. [Online] Blog.accessdevelopment.com. Available at: https://blog.accessdevelopment.com/customer-loyalty-statistics-2016-edition [Accessed 8 Aug. 2016]. Creditcardfinder.com. (2012). Coles Platinum Rewards MasterCard| Credit Card Finder. [Online] Available at: https://www.creditcardfinder.com.au/coles-platinum-mastercard.html [Accessed 9 Aug. 2016]. Jones, D. (2014). Coles steps up bank competition. [Online] Theaustralian.com.au. Available at: https://www.theaustralian.com.au/business/business-spectator/coles-steps-up-bank-competition/news-story/35c6815d236748e9ad03be7f344523c6 [Accessed 7 Aug. 2016]. Leinbach-Reyhle, N. (2016). Forbes Welcome. [Online] Forbes.com. Available at: https://www.forbes.com/sites/nicoleleinbachreyhle/2016/04/20/customer-loyalty-in-todays-modern-retail-world/#34dbbf583008 [Accessed 8 Aug. 2016]. Levine, M. (2015). The ALDI effect: Australias changing supermarket scene. [Online] Roy Morgan. Available at: https://www.roymorgan.com/findings/6297-aldi-effect-australias-changing-supermarket-scene-201506220132 [Accessed 7 Aug. 2016]. PR Loyalty Solutions. (2012). What is Customer Loyalty?. [Online] Available at: https://prloyaltymarketing.com/customer-loyalty/what-is-customer-loyalty/ [Accessed 9 Aug. 2016]. Ranade, K. (2012). Customer Loyalty - What is it? How Can You Measure and Manage It? - Loyalty Research Center. [Online] Loyalty Research Center. Available at: https://www.loyaltyresearch.com/insights/customer-loyalty-what-is-it-how-can-you-measure-and-manage-it/ [Accessed 7 Aug. 2016]. Simes, R. and OMahony, J. (2015). Mobile nation - impacts of mobile technologies on retail industry | Deloitte Australia | Deloitte Access Economics. [Online] Deloitte Australia. Available at: https://www2.deloitte.com/au/en/pages/media-releases/articles/mobile-nation-impacts-of-mobile-technologies-on-retail-industry-020715.html [Accessed 7 Aug. 2016]. Thompson, D. (2015). 3 Ways to Increase Customer Loyalty. [Online] Entrepreneur. Available at: https://www.entrepreneur.com/article/244138 [Accessed 8 Aug. 2016]. Wenlei, (2014). How supermarkets have taken over your life. [Online] NewsComAu. Available at: https://www.news.com.au/finance/business/retail/woolworths-and-coles-have-taken-over-australians-lives/news-story/344d02196373c4f960a0d0014613ac1c [Accessed 6 Aug. 2016].
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