Dr Pepper Snapple Group, Inc. Essay Example for Free

Dr Pepper Snapple Group, Inc. Essay The problem associated with this case is whether or not the company should introduce a new energy beverage brand into the market. If a profitable market opportunity exists for the company to enter the energy beverage market the next step would be to identify a target market and marketing mix along with a product line and brand positioning. The best opportunity for the company to gain market share is to target adult energy drinkers from ages 35 to 54 since none of the competitors are catering towards this segment. Bottlers, distributors, and retailers are unlikely to produce and stock more than two SKUs of a new energy drink brand so it would be best to introduce a regular 16ounce single-serve package that consists of two different flavors. Since regular energy beverages hold 80% share of the market selecting regular is best, and since the 16ounce energy drinks represent 50% of case sales in convenience stores and want a high turnover to maintain prevalence in convenience stores its best to go with a 16ounce size. Also having two different flavors to choose from will help increase chance of trial rather than have only one flavor and have regular and sugar free or have one flavor and two different sizes. In positioning the brand the company should differentiate the energy drink from competitors by basis of packaging and select the 16.9ounce single-serve aluminum bottle with a resealable screw cap, and also by ingredients in having lower carbohydrates in the formulation. The energy brand should be distributed to all types of off-premise retailers where beverages are sold for maximum sales. The company’s U.S. media expenditure should be $12.6 million, equal to that of Tag Energy’s U.S. media expenditure which lead to a 2.3% dollar market share, because Tag Energy was also new to the energy beverage market and targeted to a certain demographic the company should experience a similar result. The manufacturer’s suggested retail selling price should be $2.29. Higher than the average $2.00 per single-serve because of it’s unique  point of difference – lower carbohydrates and aluminum bottle with resealable screw cap. Market sales potential for the company’s target market is equal to $1.608 (Exhibit 1) billion and market sales forecast is equal to $133.202 million (Exhibit 2). With a retail trade margin equal to 40% the company’s selling price to retailers would be $.961 (Exhibit 3). Thus from the market sales forecast of $133.202 million the company would receive $79.921 million in revenue, and with the company’s contribution margin of 30% total profit would be equal to $22.378 million (Exhibit 4).

Globalisation Effects on Trade

Globalisation Effects on Trade Globalisation is a real phenomenon of the new world system which has a powerful force in determining the world future image. Its dimensions vary from economic, political, social, and cultural applications. The term can be defined as a transforming process that converts local transactions and deals into global ones. This conversion results in increasing cross border trade, investment, tourism and cultural exchange. By applying principles of globalisation, several positive and negative effects have arisen today. This essay will discuss three means of globalisation, where the first two have mainly positive aspects and the next one has negative aspects. Then, the essay will evaluate these aspects that accompany globalisation. The first mean is that the multinational companies and organisations of rich countries are brought to poor and developed countries. This movement provides countries with extra employment opportunities for both genders and contributes the governmental efforts in fighting unemployment. In addition, it has liberated people from the strong bond to their own customs that refuse coping with other nationalities through exporting jobs and business deals. In other words, the enhancement of multiculturalism in global village makes womens work necessary for all countries. Surprisingly, females were struggling with their entire lives to have equality with men especially in closed environments where Saudi Arabia is a case of point. Nowadays, Saudi women make up a large volume in the labour force of the country and share the development of Saudi Arabia. The equality between sexes in jobs opportunities resulted from multinational companies has been expanded for higher payments, job satisfaction, se lf confidence and independence. As a result, some individuals become able to establish families and have their own house at the end of the age twenties. With more freedoms and opportunities, people can receive more income and improve their standard of living. In addition, presence of global goods over the shelves in the marketplace next to local ones shows the differences between products in terms of quality, price, size and shape. Today, most countries can export and import products in the global village. Manufacturers are motivated to produce the best merchandises with good quality and reasonable price. Moreover, global trade creates competitive environment between companies. Customers become more convenient and well satisfied with cross border services. They can share interests and brands of other nations. For instance, Egyptians can enjoy eating McDonald meals and drive Mercedes cars as similar to Americans and Germans. According to Buckley (1998) Global trade can strengthens the relations between nations and makes wars less likely to occur. To sum up, global brands seem to unit nations and make them dependant upon each other. According to the first two means, globalisation promotes business movement and global trade which both carry enormous benefits to societies. But on the other hand, TV broadcasting has serious effects on individuals. The third example of globalisation is the broadcasting of hundreds TV channels to all viewers around the world. TV has abundant amounts of unacceptable levels of sex and violence channels that cause harm to viewers. This content is extremely damaging for youth because they might apply what they have seen and commit crimes. Furthermore, some teenagers become more aggressive and involved in organized crimes. Also, group of adults are encouraged to have sex outside of marriage which has led to social and health problems. For example, it is proven that the cause of auto immune deficiency disease is mainly due to the multi sexual relations outside of marriage. In fact, the erosion in the values of a community will cause greater social problems in the future. It is obvious that making business in other countries will increase the overall national profits and will bring technologies to the targeted ones. Investments in developed countries have shown radical changes that attract tourists. Dubai city is a vivid example that proves the success of business movement between countries. Global trade of goods and services can cause significant reduction in prices and enable limited income people to buy them. Also, it will take little time to purchase a product from global village. Sharing interests and goods between nations may enhance peace and harmony. On the other hand, if the intensity of violence and sex on TV channels continues, there will be more criminals in societies. Governments may build new prisons to accommodate increasing numbers of offenders. In conclusion, this essay has discussed the main positive effects of companies investments in developed countries and the application of global trade, where the first represents a mean of globalisation that creates benefits such as, new job opportunities, higher payments, job satisfaction and independence. Global trade increases exports and imports between countries and enables people to share brands. It gives customers the freedom to buy favourable products. The essay has discussed negative effects of broadcasting TV channels. Violence and sex content increases crimes in societies. Such practices result in sever diseases and social problems. Some individuals have acquired aggressive behaviours and others become criminals.

Philosophy of Education :: Philosophy of Teaching Teachers Essays

Philosophy of Education In today’s society a good, well rounded education is what every child needs to succeed. The classroom environment, the curriculum, and the way the classroom is managed are all important factors that contribute to the quality of education that a child receives. I believe that the learning environment is very important to a child’s desire to learn. Like Rousseau, I think that education should take place in a rural setting when possible. Ideally the classes would be small, consisting of fifteen to twenty students. This allows for a more intimate relationship between the student and the teacher. By this I mean there is more time for individualized instruction. I also feel that the school environment should be open and bright. When I attended high school there were no windows in the building. This made me feel imprisoned and uncomfortable. Another important factor is the curriculum that is taught. Like the essentialists, I believe that literature, history, foreign language, religion, math, and science are all very important. I also agree with reconstructionists, requiring current events and government. It is very important to know and understand what is happening in the world and in our own country. When it comes to vocational training I have a humanistic point of view. A student have somewhat of an idea about what they want to do in life. If these children do not plan to attend college, they should be allowed to enroll in a vocational training field of their choice. Another subject that is not mentioned but one that I feel to be very important is drug education. I feel that our educational system does not spend enough time covering drugs and how dangerous they can be. One chapter in a health book is not enough. I feel it should be taught in depth for at least a semester. In this country there is a constantly growing drug problem. If children could learn more about the effects of drugs, maybe it could help them to make better decisions concerning drugs. Classroom management is another key factor to a child’s education. I believe in a structured classroom environment. Many states are now setting standards that the students and schools must meet. Therefore I feel that a good mix of direct instruction and hands-on type of activities are best for this situation. I also feel students should be held accountable for their actions in the classroom; rewarded for exceptional behavior and punished for

F. S. Fitzgeralds Fighting the Past and Self-loathing in Babylon Revis

F. S. Fitzgerald's Fighting the Past and Self-Loathing in "Babylon Revisited" Franklin Scott Fitzgerald's life as a writer in the 1920's shaped the stories that he created. Much of the content of many of his tales correlates with his private life with his wife Zelda, his trouble with alcohol, and their lives in Europe. Fitzgerald wrote the story "Babylon Revisited" - perhaps his most widely read story - in December of 1930, and then it was published in February of 1931 in The Saturday Evening Post. Mathew J. Bruccoli writes in "A Brief Life of F. Scott Fitzgerald" that "The dominant influences on F. Scott Fitzgerald were aspiration...Zelda Sayre Fitzgerald, and alcohol," and each of these influences are painfully visible in "Babylon Revisited." Charlie Wales, the main character in "Babylon Revisited," is obviously an image of Fitzgerald and the life that he lived in the roaring twenties, but the sympathy that Fitzgerald's writing seems to presume is as shallow as Charlie's giving up alcohol. The bond between Fitzgerald and Charlie Wales, however, is not as sh allow as the contempt that Fitzgerald holds for the life that both he and Charlie experienced: both Charlie and Fitzgerald experience financial success, suffering marriages, and alcoholism. Through the narration of Charlie's past and his conversations with various characters in "Babylon Revisited," it is explained that Charlie became somewhat wealthy in the boom of the 1920's and spent it frivolously. Charlie and Helen Wales enjoyed a carefree life full of parties, plays, and other functions of high society in which they paid exorbitant amounts of money to every person that they dealt with, where Charlie remembers "thousand-franc notes given to an orchestra for playing... ...rough her affair with a French naval aviator contributed almost the entire storyline from which Fitzgerald created Charlie and the whole of "Babylon Revisited." Bibliography Fitzgerald, F. Scott. "Babylon Revisited." From The International Story. Spack, Robert, ed. St. Martin's Press: New York. 1994, pp86-102. William J. Brondell, "Structural Metaphors in Fitzgerald's Short Fiction," in Kansas Quarterly, Vol. 14, No. 2, Spring, 1982, pp. 107-11. James M. Harrison, "Fitzgerald's 'Babylon Revisited'," in The Explicator, Vol. 16, No. 4, January, 1958, pp. 1, 3. Reprinted in Short Story Criticism, Vol. 31. Matthew J. Bruccoli's "A Brief Life of Fitzgerald" originally appeared in F. Scott Fitzgerald: A Life in Letters, ed. Bruccoli with the assistance of Judith S. Baughman (New York: Scribners, 1994.); essay reprinted courtesy of Simon & Schuster.

The Great Gatsby: American Dream or American Nightmare? Essay -- The G

â€Å"The loneliest moment in someone’s life is when they are watching their whole world fall apart, and all they can do is stare blankly.† ― F. Scott Fitzgerald, The Great Gatsby The American Dream, a long standing ideal embodies the hope that one can achieve financial success, political power, and everlasting love through dedication and hard work. During the Roaring 20s, people in America put up facades to mask who they truly were. In The Great Gatsby, Fitzgerald conveys that the American Dream is simply an illusion, that is idealist and unreal. In the novel, Gatsby, a wealthy socialite pursues his dream, Daisy. In the process of pursuing Daisy, Gatsby betrays his morals and destroys himself. Through the eyes of the narrator, Nick, one sees the extent of the corruption Gatsby is willing to undertake in order to achieve his dream. Although Fitzgerald applauds the American Dream he warns against the dangers of living in a world full of illusions and deceit; a trait common during the Roaring 20s. The language and plot devices Fitzgerald uses convey that lies and facades, which were common during the Guided Age, destroys one’s own character and morals. T hrough Fitzgerald use of symbolism, expectations, and relationships, he explores the American dream, and how it is an illusion that corrupts and destroys lives. Through Fitzgerald’s symbolic description of Gatsby, he explores the extent of the American Dream’s deceptive nature that slowly destroys a person and his/her morals. During the Roaring 20s it was very common for people to project illusions to mask who they truly were; to fit in, it was almost essential to have one to survive in the highly materialistic and deceitful society. Nick is introduced as the objective narrator... ...an Dream that becomes corrupted and leads to the ultimate failure and destruction of himself. Some say that Americans strive for the impossible goal of perfection; they live, die and do unimaginable deeds to achieve it, and when they do, they may call the product their own American Dream. The American Dream is substantial perfection. In reality, perfection does not exist, but illusions do. Those who live in a world of lies cause their own demise. Life is a series of unending imperfections. Living a dream of perfection is not possible, thus reducing our cherished American Dream to a simple fantasy. Works Cited Fitzgerald, F. Scott. The Great Gatsby. New York: Scribner, 2004. Print. â€Å"The Great Gatsby in the 21st Century.† CBC Books. CBC/ Radio-Canada. 22 August 2012. Web. 5 May 2015. http://www.cbc.ca/books/2012/08/the-great-gatsby-in-the-21st-century.html

Technology-Enhanced Learning In Education

The Internet is a timely tool for pedagogues who are reforming instruction. If we believe information is the bedrock of cognition, understanding and power, so cosmopolitan entree, to worldwide databases and latest, planetary information and people-to-people networking, is important to supplying pupils with educational challenges. † Children and striplings in modern societies are turning up in a universe where engineering is present everyplace. The extended usage of Information and Communication Technologies ( ICT ) by striplings in their day-to-day life for leisure, amusement and societal interaction is doing a great impact on their acquisition demands, demands and outlooks. They need to larn accomplishments and competencies, for self-development, engagement in society every bit good as for future occupations. Furthermore, they are besides progressively utilizing ICT for any learning intents, frequently outside the schoolroom. This gives rise to new ways of acquisition, including informal 1s which are shaped by new ICT tools, offering exciting larning chances that are basically different than earlier tools. This is the ground why instruction is sing a major invention and the instrument in this development is the computing machine. Computers and cyberspace installations are nowadays available in all our province schools: from primary to secondary and besides at the third degree. It is expected that instruction will see ICT as a major instruction and larning tool across all educational establishments. With its power of interactivity, multimedia and communicating, the computing machine proves an first-class tool for instruction. Psychologists believe that the best feedback is that which comes instantly after the event. What can be more immediate than ‘surfing ‘ the cyberspace and acquiring the consequences wished for within seconds? Of class, the usage of ICT in instruction brings along the demand to larn how to utilize this medium decently because there are legion ways in which the computing machine can be integrated within the learning procedure. Therefore new learning methods need to be explored, equipment has to be purchased, installed, on a regular basis maintained and instructors require preparation. This finally leads to consequences which decidedly need to be evaluated and reviewed for farther betterment.1.1.1 Virtual Learning EnvironmentRecent old ages have seen a considerable scope of tools and programmes that support online acquisition. One such type is a practical acquisition environment which is a web-based information-rich acquisition environment that provides a scope of tools and installations for scholars and instructors to work together. INSPIRAL, a undertaking in the United Kingdom, defined practical acquisition environments as follows: â€Å" VLEs are web-based toolkits that facilitate larning through the proviso and integrating of online instruction and acquisition stuffs and tools. † INSPIRAL ( 2001 ) This brings about a displacement in the important function of the instructor, from that of ‘gatekeeper ‘ of cognition to that of ‘facilitator ‘ and ‘manager ‘ of the acquisition environment, in order to run into the demands of the pupils. Therefore, the pupil, through the counsel of the instructor, sets precedences and accomplishable ends and takes on the duty for making the set ends. Students have the chance to prosecute in autonomous acquisition experiences and activities that promote self-expression, co-operative acquisition and interaction non merely with their immediate environment but with the outside universe every bit good.Aims of the ProbeThere is a sense of urgency for instruction establishments to happen ways to move in favor of the new larning coevals in order to enable new ways of larning guaranting that the accomplishments for future occupations are acquired. It is indispensable to do certain that 21st century acquisition in Europe, p articularly in Malta, becomes more efficient, just and advanced than it of all time was in the yesteryear. The European 2020 scheme high spots of import tendencies, which will take to a extremist transmutation in instruction taking up new accomplishments needed for new occupations. In this regard, e-learning has many assets to offer so as to reenforce and do more accessible educational facets. Teachers hence need to go go-betweens between pupils, cognition and engineering while internet-based societal networking will be a complimentary characteristic to practical acquisition. This scheme aims at sharing best patterns on e-learning undertakings across Europe with a peculiar accent on mobility, quality criterions, instructors ‘ preparation and games. At the European Council held in Lisbon in March 2000, 15 European Heads of Government set a end for Europe to go the most competitory knowledge-based economic system in the universe, capable of sustainable economic growing with more and better occupations and greater societal coherence. Due to the fact that ICT and other related policies play a cardinal function in accomplishing the ends of the Lisbon scheme, the renewed Lisbon ends of 2005 included programs to ease invention through the execution of ICT and higher investing in human capital. Brian Restall, ( 2008 ) in the study ‘The Development of eServices in an Hypertrophied Europium: eLearning in Malta ‘ , presents the consequences of a research on e-learning in Malta. The authorities invested well in ICT in public schools in the last decennary. This has allowed the Maltese instruction sector to be ranked as one of the most technologically connected in the universe. All province schools are networked, connected to broadband cyberspace with a computing machine and an enterprise has been launched to utilize ICT across the course of study. However it is worthy of note that the deficiency of expertness and practical support in seting into pattern e-learning in the course of study, together with appropriate preparation both for instructors and pupils, is still lending significantly to the restrictions of consumption. In fact, most of the attempts that have been noted locally were in most instances consequences of independent attempts at the integrating of ICT in instruction. E-learning is non about taking classroom-based acquisition and forcing it down a wire. Rather, e-learning nowadayss a new position on how engineering can be applied to heighten what instructors do good now, and to present new advanced ways to maximize the handiness, enjoyment and the effectivity of larning for the person. Indeed, online acquisition can besides let educational experiences to be tailored to the demands of persons or groups of persons. Other societal groups, such as scholars with household committednesss and with disablements, can besides profit if the physical and temporal obstructions to instruction are removed with the aid of engineering. â€Å" A major challenge which the present instruction system faces is the effectual and efficient operation of the different educational services in order to supply quality instruction ‘for all kids to win ‘ , a taking aim of the Ministry of Education. The educational substructure and system has grown to such an extent that it requires a more timely and effectual bringing of services and support. † Although the research carried out in this peculiar country has non been conclusive, the ‘laptop for instructors ‘ enterprise, and other similar attempts[ 1 ]hold proven to lend to instructors ‘ betterment of ICT literacy. In secondary schools particularly, holistic attacks to ICT integrating should go the norm instead than the exclusion. The ICT accomplishments that Maltese pupils are geting during their ICT lessons need to be used in other topics in order to implant the accomplishments gained. Some schools are already trying inter-disciplinary and cross-curricular classs and are gaining the potency of ICT ; nevertheless more schools need to do such a measure. On the other manus, a recent â€Å" cognition function † exercising conducted by the World Bank ‘s Information for Development Programme ( InfoDev ) ( Trucano, 2005 ) revealed that, despite decennaries of big investings in ICT to profit instruction in Organisation for Economic Cooperation and Development ( OECD ) states, information to back up the theoretical benefits from ICT are limited. After gaining the job that occurred within the past old ages where merely classroom-based acquisition was taking topographic point without instructors doing usage of ICT tools, as described in this subdivision and as summarised below, the chief aims that this thesis will try to make are: How to outdo integrate the usage of ICT with the acquisition of Mathematics, viz. the subject of Algebra Derive an penetration and hence compare the interactions that happen in the schoolroom and on-lineStructure of the ProbeThe first portion of this thesis gives a reappraisal of different literatures and surveies that have taken topographic point global. Emphasis is put on those coming from the United Kingdom, besides those from Malta. This is because, Maltese instruction has invariably moved, someway, in conformity with British instruction. The method of how the research was carried out will so be explained in item and eventually the informations and consequences obtained will be analysed and compared. The thesis will reason with some recommendations given to instructors who would wish to better, with the aid of ICT, the mathematical acquisition experience offered in Maltese schools.

Maslow and Taylor Essay

The maslow pyramid of needs symbolise a theory needs and motivations of the 40s by Abraham maslow this pyramid is divided to 5 levels, according to him the human being tries to satisfy one need in one level before they start thinking about the next one :the person start with the level at the bottom which is the bare necessities like food and the shelter†¦ when all physiological needs are stisfied the person steps up to the next level which is security (health, work, belongings) then they jump to the social needs where people need to be a part of a society a group a family†¦ where they can communicate and work as a team then the 4th need which is the esteem of thenselfs and people, people need to see that they are respected then the last one which is the† self actualisation† which measured by how people see themselfs and their success in challenges in their work †¦ On the other hand Taylor sees the work motivation differently and talks about it with a theory of scientific management : which is mostly based on motivation by pay because according to him workers dont enjoy their work thats why they need to be controled. for that managers should separate production into small tasks and workers should get the training for the task they are meant to do as they can work efficiently on their task , theses workers are paid according to the number0 of items they have produced on a period of time which motivate them to increase their productivity . in other words Taylor sees workers as machines and makes them over-exploited. The main difference between how maslow and taylor see the workers motivation is that the second thinks that money is the only motivation which we can see in everydays life that it is false, maslow separed motivation to 5 levels when the worker satisfies one level of needs he moves up to an other level and become more demanding this is why workers under taylorism went on strikes , because there is many factors apart from income that affects the workers motivation like the working conditions the recognisation of their work , the greatings of the manager †¦